Self-Branding and Self-Promotion

Course Information

  • Thursday, November 21, 2019,
    9:00 AM till 5:00 PM
  • Friday, November 22, 2019,
    9:00 AM till 5:00 PM
  • Registration Opens
    August 7, 2019, 9:00 AM
    Registration Deadline
    October 24, 2019
    Course Fees
    This course is free of charge and for doctoral candidates and postdocs of the University of Basel only (min. 6, max. 16 participants).
    Dr. Petra Wüst
    1 ECTS
    Organized by

    Graduate Center
    Transferable Skills
    GRACE Homepage


    Successful job searching is about how to draw attention to yourself, your strengths and your achievements. Wisely choosing your personal goals and to be prepared to convince others of your competence is not a question of talent or luck. To position yourself successfully can be learnt, with intuition, endurance and system.
    Personal image and self-promotion are crucial elements in a successful carrier development. In this course, you learn how a clear cut profile, an attractive personal brand and clever self-marketing can help you become more visible and position yourself successfully in an academic, scientific as well as a business environment.


    The course offers marketing tools and self-reflecting techniques that will help you to:

    • learn why it is important to have a personal image and leave a strong impression – and how a strong profile can help you to realise your career vision.

    • get to know the 7 rules and 13 elements of an unbeatable personal image.

    • assess your resources, what has made you successful up to now and what strengths and accomplishments you can build your brand on.

    • develop your personal brand mantra based on your strength and favourite emotions.

    • take a personal career development outlook and define your goals.

    • learn how to do clever self-marketing using the Self Branding Model (SBM)®.

    • learn tactics and styles for successful job interviews.

    • develop strategies on how to establish a professional network, how to successfully utilize the network and get support and promotion out of it.


    • well defined, focused inputs

    • Single and partner work

    • Small group and plenary interaction.

    Target Group

    Doctoral Candidates & Postdocs

    About the Trainer

    Dr. Petra Wüst


    1 ECTS / 25 h (Preliminary work 2 h, lessons 18 h, follow-up appr. 5 h). 1 ECTS corresponds to appr. 25 - 30 h


    Registrations will be processed according on a “first come, first served” principle. The course registration will be confirmed by email. The registration to a course makes the participation in the full training mandatory. For this workshop unexcused absence and cancellation of the workshop after the registration deadline leads to a penalty fee of CHF 30.00. (send an email to Please find the detailed regulations on the Transferable Skills Homepage.


    Universitätsbibliothek Basel, GRACE room 306 (3rd floor) Schönbeinstrasse 18-20, 4056 Basel

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