CLOSED!! Self-Branding and Self-Promotion

Course Information

Date
  • Wednesday, May 23, 2018,
    9:00 AM till 5:00 PM
  • Thursday, May 24, 2018,
    9:00 AM till 5:00 PM
  • Registration Opens
    January 31, 2018, 9:00 AM
    Registration Deadline
    April 23, 2018
    Course Fees
    This course is free of charge and for doctoral candidates and postdocs of the University of Basel only (min. 6, max. 16 participants).
    Trainer
    Dr. Petra Wüst
    Credits
    1 ECTS
    Organized by

    Graduate Center
    Transferable Skills Program

    grace@unibas.ch
    GRACE Homepage

    Aims

    Successful job searching is about how to draw attention to yourself, your strengths and your achievements. Wisely choosing your personal goals and to be prepared to convince others of your competence is not a question of talent or luck. To position yourself successfully can be learnt, with intuition, endurance and system.
    Personal image and self-promotion are crucial elements in a successful carrier development. In this course, you learn how a clear cut profile, an attractive personal brand and clever self-marketing can help you become more visible and position yourself successfully in an academic, scientific as well as a business environment.

    Content

    The course offers marketing tools and self-reflecting techniques that will help you to:

    • learn why it is important to have a personal image and leave a strong impression – and how a strong profile can help you to realise your career vision.

    • get to know the 7 rules and 13 elements of an unbeatable personal image.

    • assess your resources, what has made you successful up to now and what strengths and accomplishments you can build your brand on.

    • develop your personal brand mantra based on your strength and favourite emotions.

    • take a personal career development outlook and define your goals.

    • learn how to do clever self-marketing using the Self Branding Model (SBM)®.

    • learn tactics and styles for successful job interviews.

    • develop strategies on how to establish a professional network, how to successfully utilize the network and get support and promotion out of it.

    Methods

    • well defined, focused inputs

    • Single and partner work

    • Small group and plenary interaction.

    Target Group

    Doctoral Candidates & Postdocs

    About the Trainer

    Dr. Petra Wüst

    Workload

    1 ECTS / 25 h (Preliminary work 2 h, lessons 18 h, follow-up appr. 5 h). 1 ECTS corresponds to appr. 25 - 30 h

    Feature

    Registrations will be processed according on a “first come, first served” principle. The course registration will be confirmed by email. The registration to a course makes the participation in the full training mandatory. A course can be cancelled up to five working days before its scheduled date (send an email to grace@unibas.ch). Participants failed to attend a course for which they registered, remaining absent form a course without an excuse or cancel less than five working days in advance will be excluded from the transferable skills programme for the following semester.
    Please find the detailed regulations on the Transferable Skills Homepage.

    Location

    Universitätsbibliothek Basel (UB) Schönbeinstrasse 18-20, 4056 Basel

    3rd Floor, Room 306

    Map
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