Ideation Training ONLINE

Aims

Good and creative research ideas are central to the success of every academic. But finding such ideas is a struggle for many researchers, especially for those early in their academic career. Moreover, many stop ideating after their first idea.

In our ideation workshop and bootcamp, we train academics in ideation tooling, adapted to the specific context of academia. These tools have been successfully used in companies, governments, consortia, … for +20 years.

Participants will learn:

• A clear process and tools for each step of the process to get inspired, generate, and discuss ideas
• Different ways to find inspiration for your research, depending on your research goals and interests
• How to develop a higher amount and more creative research ideas using hands-on tools and methods
• How to decide on what is important for you to select ideas
• How to involve others and pitch ideas to your supervisor/advisor/colleague in a clear and coherent way

Content

In a 4-step-training, we will teach you on how to use ideation tools in the ‘fuzzy front end’ of your research, which should enable you to come up with more and better ideas to kick-off their research projects.
The 4-step-approach consist of the following phases: domain setting, immersion, ideation, and maturation. For each phase we provide tools, methodologies, and examples.

During the workshop days in which new tools are explained, participants apply the tools immediately to develop some first research ideas. Feedback sessions are organized in which participants can share their experiences using the tools and receive feedback from the trainers. This training-application-feedback routine will enable participants to better master the methodology. The trainers will teach the methodology and facilitate the brainstorm.

Methods

We will give inspiration sessions with tools explanation. Further there will be individual and teamwork sessions, sharing and feedback sessions and case studies.

Target Group

All Doctoral Candidates & Postdocs

About the Trainer

Prof. dr. Elke Cabooter

Elke Cabooter is an Associate Principal at MTI². She has more than a decade of experience in Consumer Behavior and Customer Insights. She has, prior to her PhD, expertise in market research at a major market research company Censydiam-Ipsos, Belgium) where she worked with clients like Heineken, and Unilever.

Elke is also an associate professor at IESEG School of Management, France, where she is part of the marketing and sales department. Elke has expertise in Market Research and Consumer Behavior. At IESEG, Elke teaches marketing strategy, pricing and market research. Elke is working on several high impact research topics, specializing consumer psychology and marketing research. Her papers are published in the Internal Journal of Research in Marketing, the Journal of Consumer Psychology, Journal of Business Research and others.

Dr. Elio Keko

Elio is visiting professor of marketing at Ghent University, Belgium. Elio obtained his PhD at the Business Economics department of the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. There Elio taught marketing strategy for five years, and now teaches marketing & innovation courses. Elio is working on several high impact research topics, specializing in the effects of innovation on company performance, and studying the benefits of crowdsourcing and grassroots (employee-based) innovation (published in the Internal Journal of Research in Marketing).

Elio is also a Principal at MTI², where he has been involved in innovation initiatives for several multinational companies and organizations including Michelin, SKF, Ghent University, Merck, Aliaxis, Baloise, etc. He has offered coaching and research to innovation teams on their way to bringing their ideas to market. He also authored several case studies with companies such as Komatsu Ltd., Babcock International and Rabobank.

Workload

Homework, Follow-up work: 14h
Course attendance: 16h

Feature

Once registration is open, applications will be collected for 24 hours and course places allocated by lot. All registrations received after the initial 24h period will be put on a waiting list and assigned on a first come, first served basis.

Course places/places on the waiting list will be confirmed by e-mail. Course registrations can only be canceled before the registration period ends (send an e-mail to grace@unibas.ch). Full course attendance is mandatory. Participants who fail to attend a course without prior notification or withdraw after the registration deadline are subject to a fee of CHF 30. In addition, participants who cancel their course registration at a later point in time, are absent without an excuse or do not attend the entire course will, for reasons of fairness, not be considered for course registration in the following semester and will be removed from other courses offered in the same semester. Please find the detailed regulations on the Transferable Skills Homepage.