LinkedIn for Researchers ONLINE

Aims

LinkedIn is a powerful tool for managing your career, professional network, and visibility. As a digital profile is often the first impression you make, it is important to have a current, complete and curated profile that aligns with your professional goals.
This workshop will guide you through the steps to craft a coherent profile that stands out in a competitive environment. You will also learn systematic methods for searching, connecting, and sharing to maximise the platform's potential.

Content

● Master a step-by-step audit of your profile to create a profile so that people immediately understand how you can help them.
● Write using active and industry language to transmit your value to users beyond academia.
● Learn how to network without the “ick” and build relationships.
● Scale visibility from your profile to interacting and posting.
● Build a realistic routine that gets you noticed and still allows time to work.

Methods

The workshop will take place in two sessions.
The first session will audit profiles against current best practices in each section to establish a priority list to focus on what creates the greatest impact first. Tasks will be completed between workshops.
The second session starts with peer review to help you see your own value through someone else's eyes, building clarity of message, and confidence in content and tone. The session concludes with practical tips and tricks to use LinkedIn effectively to reach your professional goals.

Target Group

All Doctoral Candidates & Postdocs

Requirements

Participants at a minimum should have opened a LinkedIn account, with a portrait photo, experience and education section.

About the Trainer

Maura Hannon brings extensive experience in research to impact communication on LinkedIn and doctoral and post-doctoral training. She blends expertise with practicality and meticulousness with humor, fostering a supportive and highly motivating atmosphere.
Maura recently earned a certificate in Executive Leadership from the University of Oxford. She also holds an MBA from Curtin Business School and a BA (Hons) in Political Science from the University of Western Australia

Workload

Total of 6h (course attendance 2x 2h, work between sessions 1-2h)

Feature

Once registration is open, applications will be collected for 24 hours and course places allocated by lot. All registrations received after the initial 24h period will be put on a waiting list and assigned on a first come, first served basis.

Course places/places on the waiting list will be confirmed by e-mail. Course registrations can only be canceled before the registration period ends (send an e-mail to grace@unibas.ch). Full course attendance is mandatory. Participants who fail to attend a course without prior notification or withdraw after the registration deadline are subject to a fee of CHF 30. In addition, participants who cancel their course registration at a later point in time, are absent without an excuse or do not attend the entire course will, for reasons of fairness, not be considered for course registration in the following semester and will be removed from other courses offered in the same semester. Please find the detailed regulations on the Transferable Skills Homepage.